Hire-A-Mum was a film I made as part of my Master’s in Media & Creative Technologies programme – it was a finalist in Tropfest New Zealand 2015, playing at the New Plymouth Bowl of Brooklands to a crowd of 9 000.
The concept centered around the unpaid labour that mothers do, and if you were going to hire someone to be your mother, how much would that cost? What kind of skill set would you expect? Shot in the style of an infomerical, we had a budget of NZ$60, which mostly covered pizza for the team.
Hire-A-Mum was also selected to screen as a part of the Women Over 50 Film Festival in Brighton, UK. It screened as part of a selection of 44 international short films, championing and showcases the work of older women on screen and behind the camera.
Handmade in Hamilton is a small business collective I ran from in 2015-2017, whose purpose is to encourage people to buy more locally, ethically and sustainably when they can.
Initially simply a blog, I partnered with local brands such as Good George Brewing, Zealong Tea, Rocket Coffee, Girl on the Swing, and Dough Bros who donated prizes for a 12 Days of Christmas giveaway, with the help of Alix Higby.
In 2016, I partnered with Michelle Bayley from Limited Vintage to create a guide to the CBD. I designed the guide’s layout from scratch, using my previously established branding for Handmade in Hamilton, while Loryn Englesman provided the map and Riff Raff illustration, Tricia Den Otter providing the copy and I photographed all the businesses featured. The guide was printed in September 2016.
As we wanted to integrate an online version of the map (using Google Maps) as well as an online business directory, this also involved updating the Handmade in Hamilton website from a simple Tumblr blog, to a WordPress.org site with a blog, pages for the directory, map, and giveaways. While no longer live, you can view an archived version of the website here.
I worked on the 2017 General Election campaign for the Green Party of Aotearoa; a core member of the election team, responsible for managing the social media for the two Kirikiriroa-Hamilton candidates – Jo Wrigley and Sam Taylor.
This was as well as providing photography for MPs and other candidates whilst in Kirikiriroa, including Catherine Delahunty, James Shaw, and Chlöe Swarbrick.
Mixing photojournalism, portraiture, and knowing how to have a great time, I have been doing event photography for the past eight years. Whether it’s a birthday or wedding, event photography is a privilege to capture moments that people will cherish forever.
A collaboration with poet essa may ranapiri, Black Sand is a 12-page collection of photographs and poetry, featuring a new take on the iconography that makes Raglan stand out as a small town, holiday location, and home to the small community that thrives there.
Perfect for sending to homesick kiwis overseas or keeping on your coffee table; it provides an overview of Raglan by looking at the details. It debuted at Hamilton Zinefest 2016, and is available for purchase via Etsy.
To celebrate the historic number of women in the Green Party of Aotearoa elected to parliament, I created a calendar to gift to my friends for Christmas 2017 – called It’s 20-fucking-18. The name was a play on the fact many women, when faced with archaic sexism will say “I didn’t know it was 1950!” etc, and for once, we could celebrate that we were living in the future.
I ended up with a few calendars left over from my printing, so offered to sell them on Etsy for anyone who was interested, with the profit going towards Waikato Women’s Refuge – Te Whakaruruhau. I ended up doing extra print runs as I had orders for 98, which created a donation of over $1.1k for Women’s Refuge.
The illustrations were by Kaitlin Bruder, who was taking very generous commissions at the time, and I paired each illustration with a quote from the MP’s maiden speech in parliament. The calendars were printed on recycled paper and held together by a cotton cord, which I believe was compostable.
I was asked to take some stock photographs of the Monty’s Surprise apple for the Heritage Food Crops Research Trust, for comparison in shape, colour, and size. Providing a variety of styles (still life, in the kitchen, and simple portraiture allowed them the most coverage for use of the images in the future and allowed me to highlight the different photography styles I can provide with one subject matter.
The chemical analysis of over 250 apple varieties has identified a unique New Zealand seedling – the Monty’s Surprise apple. This apple contains very high levels of procyanidins as well as quercetin flavonoid compounds. In vitro cancer testing conducted in France and Australia on this variety has shown its potent effectiveness at inhibiting cancer cell proliferation – heritagefoodcrops.org.nz
Having been a regular on the internet since my teens, I posted my NCEA Level 2 photography work on art-sharing website DeviantArt.
Basing a series of self-portraits around the work of painter Johannes Vermeer, I was contacted in 2010 by a design company who requested to use one of the images for the front cover of New York Times bestselling author Allegra Goodman’s novel The Cookbook Collector.
This was the first professional sale of my creative work, when I was 18, of a self-portrait I took of myself when I was 16.
Say Cheese Louise is a blog I have been running since 2009 – and I have been taking outfit photos for it since 2013. These started off as a way to become better at directing people, by being the person in front of the camera, but has since become an experiment in composition, editing, colour and texture. I shoot the photos myself with a tripod, the self timer function on my DSLR, and a lighting stand to focus the camera before I jump in.
My Outfits of the Day posts are centered around discussing ethical and sustainable fashion, feminism, and body positivity. I have been sponsored by local brands like Leroy, Betty and Co, as well as international brands like Berlei (not many people can say them and Serena Williams have been sponsored by the same company!).
Outside of outfit posts, I also write about mental illness, feminism more widely, television and film, interviews with cool people, and various DIYs.